Common myth about likes on Pure

"If I'm interesting, they'll like me anyway" — that's not true. We analyze why Pure's algorithm doesn't work on the principle of attractiveness.

Common myth about likes on Pure

Common myth about likes on Pure

You can often hear:

"If I'm interesting, they'll like me anyway"

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That's not true.

Pure works with different logic:

  1. first the profile must be shown
  2. and only then it's evaluated

The algorithm doesn't guess who is "interesting" or "charismatic".

It promotes those who actively interact and regularly participate in the feed.

That's why profiles with identical data can get different results. For more details on how activity affects position in the feed, we discussed in a separate article.

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