Common myth about likes on Pure
| Myth | How Pure actually works |
|---|---|
| "If I'm interesting, they'll like me anyway" | Without activity even an attractive profile gets noticeably fewer likes |
| Likes depend on photo attractiveness | First the profile must be shown (this depends on activity), and only then it's evaluated |
| The algorithm guesses who is "interesting" | Pure promotes those who actively interact and regularly participate in the feed |
You can often hear:
🚀
"If I'm interesting, they'll like me anyway"
That's not true.
Pure works with different logic:
- first the profile must be shown
- and only then it's evaluated
The algorithm doesn't guess who is "interesting" or "charismatic".
It promotes those who actively interact and regularly participate in the feed.
That's why profiles with identical data can get different results. For more details on how activity affects position in the feed, we discussed in a separate article.
